The Tipping Point, How Little Things Can Make a Big Difference
The tipping point is that magic moment when an idea, trend or social behaviour crosses a threshold, tips and spreads like wildfire. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
- Publisher: Little, Brown and Company
- Publication Date: 2002
- Publication Place: New York, USA
- Shelfmark: RES13.1.1