The Definitive Business Plan, Second Edition
Stutely, Richard


A good business plan is the difference between success and not even getting the chance to try. Whether the goal is raising start-up or development finance for a new business, requesting venture funding from a corporate parent or directing operational management, this book will help you deliver the information that the decision-makers are really looking for. Accessible to the newcomer and detailed enough for the experienced planner, this book explains how to tailor a plan for specific readerships and to meet specific objectives. It helps focus attention on strategic planning and on strategic and operational controls.


  • Publisher: Pearson Education Limited
  • Publication Date: 2002
  • Publication Place: UK
  • Shelfmark: SP03.4.19