The Complete Idiots Guide to Marketing
Sarah White


"The complete idiots guide to marketing" argues that marketing is about opportunity to prove the worth of your product or service, whether guerilla marketing, online marketing, targeted-but-affordable direct mail, sample marketing plans for several types of small businesses (as well as a couple of larger projects) Practical, do-it-yourself distribution strategies and analysis of business segments and trends are some of the hitlists for anyone imbued in the marketing and advertising service industry.


  • Publisher: Penguin Books
  • Publication Date: 2003
  • Publication Place: New York, USA
  • Shelfmark: MAC10.1.30