The Best-Laid Business Plans: How to Write Them, How to Pitch Them
Barrow, Paul


Planning is the key to successful business development and growth for every company, old or new. But once a business is up and runningm it's all too easy to concentrate on day-to-day operations and work towards short-term goals. Even those should be assessed carefully and plans should be different for different audiences and purposes. This book shows how to present the right plan for the right audience so you stand a better chance of getting what you need. The sound practical advice, case studies and exercises in this book will help you through the planning process and ensure that yours are indeed the best-laid business plans.


  • Publisher: Virgin Books Ltd
  • Publication Date: 2001
  • Publication Place: London, UK
  • Shelfmark: SP03.4.10