Publicity for Nonprofits
Beckwith, Sandra L


In this book, award-winning publicist Sandra Beckwith shows you how to capture the public's attention with successful publicity strategies geared specifically for nonprofit organisations. Fascinating nonprofit case studies, detailed instructions, and a rich array of publicity tools and tactics will help your nonprofit organisation learn how to:• Create affordable publicity• Determine which tools and strategies will have the most impact on your goals• Develop and pitch newsworthy stories• Maximize publicity potential of your organisation's potential, talents and resources


  • Publisher: Kaplan Publishing
  • Publication Date: 2006
  • Publication Place: Chicago, USA
  • Shelfmark: MAC10.1.18