Marketing Strategy for Effective Fundraising
Maple, Peter

Summary

A down-to-earth guide to effective marketing, including information on: use of appropriate commercial marketing practices; vital elements of marketing strategy; the concept of 'brand value'; potential of volunteers; current and future media developments.

Specifications

  • Publisher: The Directory of Social Change
  • Publication Date: 2003
  • Publication Place: London, UK
  • Shelfmark: MAC10.1.1