Making the Media Work for You
Making the Media Work for You aims to demystify the media for people who have to engage with the media on a regular basis. It is written in a very practical way and forms the basis for workshops that Ryland Fisher runs on the issue.
This book offers advice for dealing with the media and other communication issues for executives and communication practitioners, whether they are in public or private practice. Some of the topics covered in the book include internal communications, the media landscape, identifying good press releases from bad, dealing with press conferences, handling bad publicity, government and the media, and common questions about the media.
- Publisher: Ryland Fisher Communications
- Publication Date: 2002
- Publication Place: SA
- Shelfmark: MAC11.1.7