Making Sense of Strategy
An executive toolkit and step-by-step guide to the ultimate source of competitive advantage. This book is packed with useful management theory, his definition of business strategy is brilliant in its simplicity. Based on the simple idea that organisations are 'managed conversations', it builds on the latest thinking from many fields to offer a breakthrough approach to delivering consistent growth and profits.
- Publisher: New Holland Publishing (South Africa)(Pty)(Ltd)
- Publication Date: 2001
- Publication Place: South Africa
- Shelfmark: SP03.4.3