Handbook of Institutional Advancement, Third Edition
Buchanan, Peter McE (Ed)


This major reference for advancemnet professionals, updated from 1986, includes new sections on changes in education and advancement, including the prominence of technology: leadership and managemement: plus and expanded section on marketing. Covers the major areas of advancement: Communication, alumni relations, and fund raising, and the emerging area of advancement services. It also focuses on the role of key institutional leaders in advancement and how advancement works in special sectors of education, such as community colleges, international campuses, and independent schools.


  • Publisher: CASE Books
  • Publication Date: 2000
  • Publication Place: USA
  • Shelfmark: GA03.1.28