Branding for Nonprofits
Holland, D K

Summary

D K Holland demystifies the methods and tools you'll need to launch an effective new brand or revitalize your existing approach, focusing on the unique concerns that challenge nonprofit organisation. This invaluable guide will show you how to:• Communicate your mission, values and personality• Form an efficient, ongoing branding team• Find the right designer to develop your brand• Implement your new brand successfully• Avoid complications in the rebranding transition

Specifications

  • Publisher: Allworth Press
  • Publication Date: 2006
  • Publication Place: New York, USA
  • Shelfmark: MAC10.1.17