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General Advancement

Fundraising on the Internet
Author/s: Warwick, Mal; Hart, Ted; Allen, Nick (Eds)
Publisher:  Jossey-Bass, San Francisco, CA, USA
Year of publication: 2002
ISBN: 0-7879-6045-4
In this second edition, Mal Warwick, Ted Hart, Nick Allen, and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post-dot.com crash marketplace to offer valid advice on how to use technology to raise funds.

The Zen of Fundraising
Author/s: Burnett, Ken
Publisher: Jossey-Bass, San Francisco, CA, USA
Year of publication: 2006
ISBN: 0-7879-8314-4
If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description “nuggets of information.” Leading international fundraiser Ken Burnett has identified and defined 89 such nuggets that he presents here as The Zen of Fundraising—a fun-to-read, one-of-a-kind look into what makes donors tick, and more importantly, what makes them give.

How to Write Fundraising Materials That Raise More Money
Author/s: Ahern, Tom
Publisher: Emerson & Church, Medfield, MA, USA
Year of publication: 2007
ISBN: 978-1-889102-31-3
Ahern reveals all: how top fundraising writers inspire their prospects to make that first gift – and how they keep existing donors loyal and generous. Raising more money through words, via the printed page or online, is no accident. But anyone can do it well: you don’t need special writing talent. All you need is this essential guide to best practices in the fundraising industry.

The Guide to Successful Small Grants Programs—When a Little Goes a Long Way
Author/s: Avery, Caroline D.
Publisher: Council on Foundations, Arlington, VA, USA
Year of publication: 2008
ISBN: 0-913892-79-4
Foundations of all sizes and types find that smaller grant programs give them the freedom to work more creatively, stretch dollars further, and respond faster. Whether you're new to small grants or looking for fresh ideas for your current program, The Guide to Successful Small Grants Programs will give you the tools to succeed, including how-to tips, stories from your colleagues, sample documents, and other valuable resources.

Yours for the Asking
Author/s: Levy, Reynold
Publisher:  John Wiley & Sons, Hoboken, New Jersey, USA
Year of publication: 2008
ISBN: 978-0-470-24342-8
This guide to raising funds in the twenty-first century will greatly enhance your effectiveness and confidence in fundraising. Rich with insights and invaluable advice, this powerful book is intended for anyone involved in the fundraising process—nonprofit executives, development staff, trustees, fundraising consultants, board members, or volunteers. It reveals how you can tap into the resources of donors, large and small, for your institution or cause; reach wealthy people—face-to-face, in writing, in large groups, at special events, or over the Internet—and successfully bring home the bacon; put aside fears, qualms, and hesitancies and confidently ask for funds; and locate the intersection between the interests of business and the needs of your nonprofit organization.

Mastering Your First Government Contract
Author/s: Community Resource Exchange
Publisher: Community Resource Exchange, New York, USA
Year of publication: 2005
ISBN: 0-9655305-4-X
This manual is intended to help nonprofit leaders make informed decisions by walking them through the process of considering, applying for and managing a contract with a government agency.

The Ask
Author/s: Fredricks, Laura
Publisher: Jossey-Bass, San Francisco, CA, USA
Year of publication: 2006
ISBN: 0-7879-7845-6
The Ask is a complete resource for teaching anyone—experienced in fundraising or not—how to ask individuals, in person, for a contribution to a local nonprofit, a special event, or a community project, as well as for an enhanced annual gift, a major or planned gift, or a challenging capital campaign gift.

Opening Doors
Author/s: Newman, Diana S.
Publisher: Jossey-Bass, San Francisco, CA, USA
Year of publication: 2002
ISBN: 0-7879-5884-0
Changing demographics are changing philanthropy. To keep up with the pace of change, fundraisers from all communities must reach out to prospective donors of diverse ethnic and racial backgrounds. This book helps nonprofit organizations both understand the rich philanthropic traditions of diverse communities and develop effective outreach efforts. Based in solid research, the book is filled with practical strategies, suggestions, and action steps fundraisers can implement today. These proven fundraising practices will give nonprofit professionals the confidence and tools they need to attract diverse donors.

Integrating Training Needs Analysis, Assessment and Evaluation
Author/s: Opperman, Catherina; Meyer, Marius
Publishers: Knowres Publishing, Randburg
Year of publication: 2008
ISBN: 978-1-86922-112-6
The key business practices of needs analysis, assessment and evaluation enable an organisation to create a competitive environment in which skilled employees and competitive business practices can assist the organisation to maintain its competitive advantage. This book presents managers, HR practitioners and people development practitioners with information, practical guidelines and step-by-step processes to holistically and systematically simplify and integrate these practices in order to assist with alignment to business processes.










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