Article from:
Greater Good SA
How can my organisation generate an income to make it less reliant on
grant-funding? Are investors more attracted to organisations that can generate
their own income? Are there some organisations that will never be able to
generate an income? Do I need enough income to cover all my expenses?
GreaterCapital’s Laurie Scholtz examines these questions in the run-up to our
second Knowledge Session: From fundraising to income generation.
Income generation is the latest buzz word that is causing more questions than
it answers for non-profit organisations.
Income generators and welfare organisations
There are really two types of
organisations within the social development realm. Firstly, you get the income
generators, otherwise known as social enterprises, where you have
entrepreneurial-minded individuals implementing fully-fledged business models
that not only produce sustainable financial returns but also provide solutions
to pressing social challenges. Secondly, there are welfare organisations that
are also providing solutions to these problems but where income generation is
not a part of their core business. This makes them dependent on grant funding to
a smaller or greater extent.
Meeting the need
A good example of a social enterprise is the Trust for
Urban Housing Finance (TUHF). In South Africa, 7 million households earn less
than R3,000 in income per month which means that they can afford bond payments
on a house worth about R100,000. Today, there are only 1 million houses that
fall within this price range, leaving a defecit of 6 million houses. The need
for affordable housing is clear.
TUHF developed a model where they equip
emerging construction entrepreneurs with the finances (loan funding) and support
to buy inner city buildings in need of regeneration. The entrepreneurs then use
the finance to fix the buildings which are then sold or rented to low income
households. So not only is TUFH helping to bridge the housing deficit and
convert inner-city slums into pleasant living environments but they are also a
profitable and growing business.
Business models
The awesome thing about a social enterprise with a good
business model is that as the business grows, so does its ability to fund new
projects and increase its impact. Contrast this to organisations which rely
exclusively on grant funding, which – no matter how successful they are – always
eventually spend the money that was allocated to them and must spend
considerable time and resources trying to find where the next grant will come
from. In my mind, this is what has led to some people believing that all money
going into the social development space should be put into income generating
models in order to grow that pool of money. In an ideal world this would seem
like a good idea.
But we don’t live in an ideal world. South Africa has the highest number of
people living with HIV and AIDS in the world. The burden of this disease has
resulted in many child-headed households and a large number of orphans. The
organisations that work on the ground with these children are doing a phenomenal
job in caring for them and helping them to live a better life. To expect this
type of organisation to start generating its own income does not make sense.
Focus on core business
When it comes to things like HIV and AIDS, caring
for the elderly and enhancing education in rural schools there is often no
income to be generated. The organisations working in these areas need to focus
on their core business and not on setting up a social enterprise. This is why
there will always be a place for welfare and grant funding in South Africa. The
social impact that grant-dependant organisations make in the communities in
which they work is highly valuable and without them the depth and consequences
of South Africa’s social problems would be far greater.
Sustainability
So income generation shouldn’t be a debate. Either the
social need you are addressing has the ability to generate income or it does
not. Although income generation and sustainability are closely linked,
sustainability does not equal income generation. There are many ways to make
your organisation more sustainable, without necessarily having to generate an
income. Growing a diverse pool of donors, setting aside a small portion of all
income in a reserve fund and making sure that you have transparent governance
structures and a supportive board are just some of the steps that organisations
can take to ensuring their sustainability, whether or not they generate an
income.
Sharing knowledge
On Friday, 16 of March 2012 GreaterGood SA will be
hosting two online knowledge sessions on income generation and sustainability.
The first will be aimed at social enterprises and will give an overview of how
to go about setting up a social enterprise, finding funding and other critical
success factors. The second session will be for those organisations primarily
focused on welfare and will look at the possibilities for income generation but
will also focus on other areas of sustainability such as financial reserves and
programme development.
These sessions are already full but you can visit The
Funding Site for information on future sessions and to download the notes.