Roles and Responsibilities in an Advancement Operation, by Shelagh Gastrow, is the latest offering from the ASK Inyathelo Pocket Guide Series. It is aimed at practitioners from large institutions, such as universities, as well as smaller civil society organisations.
Most large institutions can afford a dedicated Advancement staff that can explore strategies and implement plans. However, smaller or under-funded organisations simply do not have those kinds of resources. Key Advancement functions then need to be shared by the leadership team.
This book neatly breaks down the organisational roles and responsibilities in Advancement, explains key Advancement principles, and provides practical tips and tools for both the NPO and Higher Education sectors. For, as the author points out, while the roles may be allocated differently, the basic principles are the same.
Click here for the free download from Inyathelo's Online Shop, or pick up a copy at the Inyathelo Resource Centre.