29 November 2016 marks the fifth annual #GivingTuesday. This initiative began in the United States as a counterpoint to the gaudy commercialism of Black Friday and Cyber Monday. It is now a fixture on many NPO’s fourth-quarter calendars all over the globe. Thus far, participation in South Africa remains slow, but as Black Friday gains momentum here, is #GivingTuesday poised to follow suit? If so, how can your organisation participate?