Leadership for Advancement (2014). By Shelagh Gastrow
Donors tend to support and follow leaders that they trust and have confidence in which is why Advancement and fundraising needs to be driven and directed from the top. This pocket guide, written by Inyathelo Executive Director Shelagh Gastrow, examines the key roles and responsibilities of those who lead non-profit organisations or institutions. She argues that in order to attract resources, the leader has to make a contribution to the image, profile and reputation of the organisation, build its external relationships and partnerships, promote its voice, and enhance its visibility.